Consumer brands
Innovative Formulations
- The challenge
- A proven product with almost no national name recognition and no predictable way to reach buyers outside its existing channel.
- The NewsUSA strategy
- Journalist-written feature stories built around the problem the product solves, angled for editors rather than written as announcements.
- The deliverables
- Guaranteed syndication of the feature across the NewsUSA network of news sites nationwide, with placement reporting.
The result
Over $500,000 in new business tracked to the stories, plus 12,300+ sales inquiry calls.





































































